Copywriting & Brand messaging
European Journalism Centre
Social media copy
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Objective: Capture attention in just a few seconds while maintaining a relatable and engaging tone. The text should spark curiosity, delivering immediate value without necessarily relying on clicks (Zero-click strategy). The caption should:
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Provide knowledge and visual context to support the image
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Balance descriptive text with a structured format (paragraph, bullet points, CTAs)
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Maximise informational value within the caption itself, making it self-sufficient and complete
Blog post headlines
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Balance descriptive and strategic wording for optimal engagement.
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Pair headlines with compelling header images that provide visual context, enhance readability, and reinforce the blog’s message.
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Trigger an emotional or intellectual response, making the reader more likely to continue.
Policardia Teatro
Social media copy
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Create a caption that conveys the ephemeral essence of theatre or a theatre course
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Bring to life the intent of authors, directors, and actors, engaging the audience
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Highlight the emotions and energy of the performance
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Align the text with the images in a harmonious and coherent way
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Capture glimpses of humanity: on stage, during rehearsals, in moments of togetherness, and in interaction with the audience
