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Content strategy and planning

Strategic content planning, audience research, and editorial frameworks.

European Journalism Centre

Performance Growth

  • 194.2% increase in LinkedIn engagement rate.

  • 86.9% increase in Instagram reach.

  • 51.4% follower growth on Instagram & 34.6% growth on LinkedIn in one year

Zero-Click strategy implementation: Developed and implemented a zero-click content strategy to increase engagement without relying on outbound clicks, positioning EJC’s knowledge resources as must-read industry assets.

  • Marketing & communications plans: Designed and executed marketing and communication strategies for EJC’s initiatives, ensuring alignment with organisational goals and audience needs.

  • Audience development & analysis: Integrated ethnographic research with analytics data to build brand personas, adapting content to enhance relevance and target audience growth.

  • Storytelling & narrative development: Built a compelling storytelling framework to highlight EJC’s impact on European journalism, strengthening brand authority.

  • Copywriting & content creation: Crafted compelling copy for newsletters, website, social media, and press releases, ensuring consistency in messaging and tone while optimising for audience engagement and conversion.

  • Strategic content planning: Managed editorial planning and scheduling for EJC’s events, resources, and funding opportunities to maximise audience reach.

  • Performance reports analysis (Social Media, Website & Newsletters/DMS): Conducted comprehensive analysis of performance reports across social media, website, and newsletters/DMS channels. 

  • Email marketing & newsletters: Strategised and wrote email marketing campaigns for events & funding opportunities.

SBE DEXLab

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  • Audience development & analysis: Researched the interests and needs of academic communities and industry partners to align content with their expectations and increase digital reach.

  • Content calendar planning:Developed and implemented a structured content calendar to ensure consistent, timely, and strategically aligned communications across the DEXLab website and social media platforms, effectively highlighting key milestones and research developments.

  • LinkedIn and Instagram outreach strategy: Developed LinkedIn-specific and Instagram-specific content that appealed to both academic and professional audiences, leveraging tailored copy and strategic hashtags to attract engagement from industry professionals.

Policardia Teatro

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  • Audience development & analysis: Developed an audience engagement strategy to humanise the company, positioning theatre as a tool for personal and community growth.

  • Content mix strategy: Created a diverse content approach, including behind-the-scenes videos, professional photos, interviews, and promotional teasers.

Social Media Management

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