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Brief and insightful articles on communications, storytelling, and content strategy. Practical tips, creative ideas, and real-world reflections for marketers, writers, and curious minds.
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Storytelling
Ethical Storytelling
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The ultimate formula for crafting a powerful core message
Finding the core message for a marketing strategy, whether for the brand as a whole or a specific campaign, is a complex process
Claudia Fasano
Mar 13
5 min read
Lessons from the stage: unexpected parallels in audience engagement
A theatre experience and an online experience, from the audience's perspective, may seem like two irreconcilable realities. And yet,...
Claudia Fasano
Feb 15
5 min read
The transformative role of ethnography in digital and communication strategy
Imagine yourself in Clifford Geertz's shoes in the early 1950s, transported to the village of Klungkung on Bali, Indonesia, and...
Claudia Fasano
Jan 13, 2024
5 min read
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